Trusted Strategic Planning & Insurance Advisors

Barking Sands Capital helps individuals, families, business owners, and retirement-focused clients align financial decisions with long-term goals. Through integrated strategic planning and insurance guidance, our advisors coordinate retirement, tax, investment, Medicare, long-term care, and protection strategies so every recommendation supports your broader financial picture—not just a single product or transaction.

Financial advisors reviewing strategic planning and insurance documents

Our Strategic Planning & Insurance Advisors Services

Integrated advisory services for retirement, insurance, tax, business, healthcare, and long-term financial planning needs.

Comprehensive Planning

Integrated planning that brings legal, insurance, tax, retirement, and financial considerations into one coordinated strategy for individuals, employer plans, and institutional investors.

Insurance Planning

Protection-focused guidance designed to help clients manage risk, review coverage needs, and connect insurance decisions to their larger financial plan.

Retirement Planning

Retirement analysis and planning support, including 401(k) rollovers, asset distribution strategies, Roth IRA conversions, and cash-balance planning for business owners.

Medicare Planning

Personalized Medicare guidance that helps clients understand coverage options, enrollment timelines, costs, and healthcare considerations as retirement approaches.

Long-Term Care

Long-term care and IRMAA strategies that help protect retirement assets, reduce Medicare surcharge exposure, and prepare for future care needs.

Business Consulting

Planning and consulting for small business owners, including cash-balance plans, tax strategies, retirement coordination, and owner-focused financial decisions.

Advisor reviewing an integrated financial planning process with clients

Our Integrated Advisory Process

Discover Goals And Priorities

We begin by understanding your values, goals, family needs, business interests, retirement timeline, risk tolerance, and current financial picture. This creates the foundation for advice that reflects where you are today and where you want to go.

Review The Full Financial Picture

Build An Integrated Strategy

Coordinate Implementation Support

Monitor And Refine Over Time

The Barking Sands Capital Difference

Why Choose Barking Sands Capital?

Barking Sands Capital brings coordinated expertise, transparent guidance, and personalized attention to every planning relationship.

Independent Advice

Fee-based advisory structure emphasizes transparency and avoids product-first recommendations.

Integrated Planning

Our InteProcess™ connects legal, insurance, tax, retirement, and financial planning decisions.

Credentialed Team

CFP® and ChFC credentials support advanced planning across complex financial situations.

Personal Service

Sophisticated portfolio guidance paired with the attention of a personal advisor.

Meet Our Advisory Team

Experienced advisors focused on integrated, client-first planning.

Portrait of JB L'Esperance, Principal and ChFC at Barking Sands Capital

JB L'Esperance

Principal, ChFC

JB L'Esperance is a co-founder and Principal of Barking Sands Capital (The L'Esperance Group, LLC), holding the prestigious Chartered Financial Consultant (ChFC) designation. With a career that began right out of college in Michigan's Upper Peninsula, JB has built deep expertise in investment management, retirement analysis, estate planning, and small business planning. Licensed in life and health insurance in both Michigan and Minnesota, he has maintained lasting relationships with many of his earliest clients — a testament to his commitment to delivering excellent service and real value. The oldest of six siblings, JB developed strong teamwork and family values early, qualities that define his client-first advisory approach. He and his wife Kelly reside in Independence, Minnesota, where they continue growing their Midwest financial planning practice.

Portrait of Kelly L'Esperance, Principal at Barking Sands Capital

Kelly L'Esperance

Principal

Kelly C. L'Esperance is a co-founder and Principal of Barking Sands Capital (The L'Esperance Group, LLC), bringing a strong background in investment services, fixed income investing, retirement and education planning, and investment portfolio management. With five years of experience at one of the nation's largest commercial banks, Kelly joined her husband and business partner JB to build an independent, fee-based advisory firm grounded in putting clients' needs above all else. Growing up in Michigan's Upper Peninsula, where her family ran small resort businesses, Kelly developed an entrepreneurial spirit and deep appreciation for personalized service. Kelly resides in Independence, Minnesota, with JB and their two children.

Portrait of Curtis Hewitt, Advisor at Barking Sands Capital

Curtis Hewitt

Advisor

Curtis Hewitt is an Advisor with Barking Sands Capital, specializing in Medicare Planning and Long Term Care. Based in Marquette in Michigan's Upper Peninsula, Curtis brings a dynamic entrepreneurial career to his advisory role, having successfully started, managed, and sold multiple businesses throughout his professional life. He is also co-founder of MSIS Agency. Curtis holds a degree in Architectural Design from Lansing Community College and a Business Management degree from Colorado Technical University, where he graduated Magna Cum Laude. He holds Life and Health insurance licenses along with Series 6 and Series 63 registrations. A dedicated community servant, Curtis has served as president of a local Women's Shelter, school board member, and co-founder of a youth mountain biking program. He resides in Marquette with his wife and four children.

Portrait of Tara Handy, Client Relationship Manager at Barking Sands Capital

Tara Handy

Client Relationship Manager

Tara Handy is the Client Relationship Manager at Barking Sands Capital, bringing more than two decades of experience in the financial services industry. She specializes in client service, account management, and operational support, ensuring that both advisors and clients receive responsive, accurate, and professional assistance. Tara holds Series 7 and Series 63 securities registrations, Life and Health Insurance licenses, and is a commissioned Notary Public. She earned her Bachelor of Science in Business Administration from Gardner-Webb University. Known for building strong, lasting relationships, Tara is dedicated to making every client interaction seamless and reliable. She resides in western North Carolina with her husband and three children, and values hard work, strong relationships, and serving others in every aspect of her life.

Portrait of Andrea Cervena, CFP® at Barking Sands Capital

Andrea Cervena

CFP®

Andrea Cervena is a Certified Financial Planner (CFP®) with Barking Sands Capital, bringing over 20 years of financial industry experience spanning three continents and multiple sectors including banking, real estate, hospitality, and sports. She holds a BA in International Business and Business Administration from Minot State University and an MA in International Relations from the International University of Japan. Since 2020, Andrea has focused exclusively on personal finance, earning her CFP® designation and assisting clients with Tax Planning, Estate Planning, Retirement Planning, Education Funding, and Budgeting. Her service-oriented approach and global perspective allow her to craft creative, tailored financial solutions. Outside of work, Andrea is an active volleyball official, cycling community ambassador, and Masters Ski Racing board member.

Frequently Asked Questions

What does a strategic advisor do?

A strategic advisor helps clients define goals, evaluate risks, and coordinate decisions across multiple areas of financial life. At Barking Sands Capital, that may include retirement analysis, investment management, tax coordination, business planning, estate considerations, and insurance planning. The purpose is to create a connected strategy where each decision supports the client’s values, priorities, and long-term destination.

What is the role of an insurance advisor?

Why combine strategic planning with insurance advice?

Who can benefit from these advisory services?

What happens during an initial planning conversation?

How is Barking Sands Capital different from product-focused firms?

When should I review my insurance strategy?

Do you advise small business owners?

Still Have Planning Questions?

Connect with our team for clear, personalized guidance.

Certified & Trusted

Awards and Recognition

Certified Financial Planner CFP certification logo

Certified Financial Planner

Recognized comprehensive financial planning expertise.

Chartered Financial Consultant ChFC certification logo

Chartered Financial Consultant

Advanced training in financial advisory strategies.

Registered Investment Advisor trust badge

Registered Investment Advisor

Independent fee-based advisory model for transparency.

Start Planning With Confidence

Tell us about your goals, concerns, and planning priorities. Our team will help you identify the next best step.

Contact Us Today

For immediate assistance, feel free to give us a direct call at 952-500-8854. You can also send us a quick email at jb@barkingsandscapital.com.