Strategic Business Owner Advisory Services

Business owners face complex decisions where tax strategy, retirement planning, risk management, and personal wealth often overlap. Barking Sands Capital provides independent, fee-based Business Owner Advisory Services designed to coordinate your financial picture, support smarter decisions, and align business success with family goals. Get clear guidance from experienced advisors who understand entrepreneurial challenges and long-term value creation.

Business owner advisory meeting

Our Business Owner Advisory Services Services

Integrated advisory support for business owners balancing company growth, taxes, retirement, investments, and risk management.

Business Consulting

Personalized consulting for owners addressing business planning, cash-balance plan opportunities, tax strategies, and financial decisions that affect both the company and household wealth.

Tax Optimization

Strategic planning designed to coordinate business owner taxes with retirement, investment, and legal considerations, including AMT planning and tax optimization opportunities.

Financial Planning

Integrated financial planning that brings legal, insurance, tax, retirement, and investment decisions into one coordinated event through Barking Sands Capital’s proprietary InteProcess™.

Retirement Planning

Retirement analysis for business owners, including cash-balance plans, asset distribution strategies, 401(k) rollovers, and Roth IRA conversion considerations.

Investment Management

Active portfolio strategies, separately managed account guidance, diversification planning, and risk-aware investment management tailored to your business and personal goals.

Protection Planning

Protection and insurance planning that helps business owners manage risk, preserve continuity, and support family or company obligations through different life stages.

Advisor guiding a business owner through planning documents

Our Integrated Advisory Process

Clarify Business and Personal Goals

Your advisor starts by understanding your company, household priorities, ownership structure, cash flow, succession concerns, and long-term destination so recommendations reflect what matters most—not a product-driven agenda from the beginning.

Map Your Complete Financial Picture

Coordinate Strategy Across Disciplines

Implement Plans With Clear Priorities

Review Progress and Adjust Over Time

The Barking Sands Difference

Why Choose Barking Sands Capital?

Barking Sands Capital is a solution-based firm that pairs transparent, coordinated advisory expertise with a client-first approach for business owners.

Independent Advice

Barking Sands Capital’s fee-based RIA structure supports transparent guidance without commissions on managed accounts.

Integrated Planning

Proprietary InteProcess™ connects tax, legal, insurance, retirement, and investment decisions into one coordinated strategy.

Owner Experience

Founded by entrepreneurs, the firm understands business cash flow, succession, and family wealth priorities.

Credentialed Team

CFP® and ChFC expertise supports complex planning with disciplined analysis and attentive relationship management.

Meet Barking Sands Capital

Experienced advisors with independent, client-first planning values.

Portrait of JB L'Esperance, Principal and ChFC at Barking Sands Capital

JB L'Esperance

Principal, ChFC

JB L'Esperance is a co-founder and Principal of Barking Sands Capital (The L'Esperance Group, LLC), holding the prestigious Chartered Financial Consultant (ChFC) designation. With a career that began right out of college in Michigan's Upper Peninsula, JB has built deep expertise in investment management, retirement analysis, estate planning, and small business planning. Licensed in life and health insurance in both Michigan and Minnesota, he has maintained lasting relationships with many of his earliest clients — a testament to his commitment to delivering excellent service and real value. The oldest of six siblings, JB developed strong teamwork and family values early, qualities that define his client-first advisory approach. He and his wife Kelly reside in Independence, Minnesota, where they continue growing their Midwest financial planning practice.

Portrait of Kelly L'Esperance, Principal at Barking Sands Capital

Kelly L'Esperance

Principal

Kelly C. L'Esperance is a co-founder and Principal of Barking Sands Capital (The L'Esperance Group, LLC), bringing a strong background in investment services, fixed income investing, retirement and education planning, and investment portfolio management. With five years of experience at one of the nation's largest commercial banks, Kelly joined her husband and business partner JB to build an independent, fee-based advisory firm grounded in putting clients' needs above all else. Growing up in Michigan's Upper Peninsula, where her family ran small resort businesses, Kelly developed an entrepreneurial spirit and deep appreciation for personalized service. Kelly resides in Independence, Minnesota, with JB and their two children.

Portrait of Curtis Hewitt, Advisor at Barking Sands Capital

Curtis Hewitt

Advisor

Curtis Hewitt is an Advisor with Barking Sands Capital, specializing in Medicare Planning and Long Term Care. Based in Marquette in Michigan's Upper Peninsula, Curtis brings a dynamic entrepreneurial career to his advisory role, having successfully started, managed, and sold multiple businesses throughout his professional life. He is also co-founder of MSIS Agency. Curtis holds a degree in Architectural Design from Lansing Community College and a Business Management degree from Colorado Technical University, where he graduated Magna Cum Laude. He holds Life and Health insurance licenses along with Series 6 and Series 63 registrations. A dedicated community servant, Curtis has served as president of a local Women's Shelter, school board member, and co-founder of a youth mountain biking program. He resides in Marquette with his wife and four children.

Portrait of Tara Handy, Client Relationship Manager at Barking Sands Capital

Tara Handy

Client Relationship Manager

Tara Handy is the Client Relationship Manager at Barking Sands Capital, bringing more than two decades of experience in the financial services industry. She specializes in client service, account management, and operational support, ensuring that both advisors and clients receive responsive, accurate, and professional assistance. Tara holds Series 7 and Series 63 securities registrations, Life and Health Insurance licenses, and is a commissioned Notary Public. She earned her Bachelor of Science in Business Administration from Gardner-Webb University. Known for building strong, lasting relationships, Tara is dedicated to making every client interaction seamless and reliable. She resides in western North Carolina with her husband and three children, and values hard work, strong relationships, and serving others in every aspect of her life.

Portrait of Andrea Cervena, CFP® at Barking Sands Capital

Andrea Cervena

CFP®

Andrea Cervena is a Certified Financial Planner (CFP®) with Barking Sands Capital, bringing over 20 years of financial industry experience spanning three continents and multiple sectors including banking, real estate, hospitality, and sports. She holds a BA in International Business and Business Administration from Minot State University and an MA in International Relations from the International University of Japan. Since 2020, Andrea has focused exclusively on personal finance, earning her CFP® designation and assisting clients with Tax Planning, Estate Planning, Retirement Planning, Education Funding, and Budgeting. Her service-oriented approach and global perspective allow her to craft creative, tailored financial solutions. Outside of work, Andrea is an active volleyball official, cycling community ambassador, and Masters Ski Racing board member.

Frequently Asked Questions

How much does it cost to get a business advisor?

Business advisor costs can vary based on the scope of work, complexity of your financial picture, and whether advice is project-based, hourly, flat-fee, or tied to managed assets. For business owners, pricing often reflects tax planning, retirement plan design, investment strategy, and coordination with other professionals. A transparent advisor should explain compensation clearly before any engagement begins.

What is the 80/20 rule for financial advisors?

What do Business Owner Advisory Services include?

When should a business owner hire an advisor?

Can an advisor help reduce business owner taxes?

Do you help with business owner retirement plans?

What makes an independent advisor different?

What should I prepare before an advisory meeting?

Still Have Business Planning Questions?

Connect with a credentialed advisor for practical next steps.

Credentialed & Transparent

Awards and Recognition

Certified Financial Planner credential badge

CFP® Certification

Recognizes advanced personal financial planning expertise.

Chartered Financial Consultant credential badge

ChFC Designation

Reflects comprehensive financial consulting training.

Independent RIA trust indicator badge

Independent RIA

Supports transparent fee-based advisory relationships.

Start Planning With Greater Confidence

Share your goals, questions, and business planning priorities. The Barking Sands Capital team will help you determine the right next step.

Contact Us Today

For immediate assistance, feel free to give us a direct call at 952-500-8854. You can also send us a quick email at jb@barkingsandscapital.com.