Insurance Planning Advisors — Strategic Financial Guidance

Protect what matters most with insurance planning advisors who align coverage decisions with your broader financial life. Barking Sands Capital helps clients evaluate risk, retirement healthcare needs, long-term care exposure, Medicare choices, and wealth protection strategies through transparent, fee-based guidance designed around your values, goals, and family priorities.

Insurance planning advisor meeting with clients

Our Insurance Planning Services

Coordinated insurance planning services designed to protect assets, manage risk, and support long-term financial goals.

Protection Planning

Evaluate life, health, and risk-management needs as part of a comprehensive financial plan designed to protect your family, assets, and long-term goals.

Long-Term Care

Plan for future care needs while protecting retirement assets, managing healthcare cost exposure, and reviewing IRMAA strategies that may affect Medicare surcharges.

Medicare Planning

Navigate Medicare timelines, coverage choices, costs, and retirement healthcare decisions with personalized guidance from advisors experienced in Medicare planning.

Financial Planning

Integrate legal, insurance, tax, retirement, and investment planning into one coordinated strategy using Barking Sands Capital’s proprietary InteProcess™ approach.

Retirement Planning

Coordinate insurance and retirement strategies, including income planning, asset distribution, Roth IRA conversions, and rollover considerations for long-term confidence.

Tax Optimization

Align tax decisions with insurance, retirement, and business-owner strategies to help reduce unnecessary liabilities and improve after-tax planning outcomes.

Integrated Protection

Insurance Guidance Built Around Your Goals

Insurance decisions should not stand apart from your financial plan. Barking Sands Capital brings insurance, tax, retirement, investment, and legal considerations into one coordinated conversation, helping you evaluate protection needs without a product-first agenda. From long-term care and Medicare planning to family risk management, the focus stays on clarity, transparency, and strategies that support your destination.

Advisor reviewing insurance planning documents with clients
The Barking Sands Difference

Why Choose Barking Sands Capital?

Barking Sands Capital combines independent advice with comprehensive planning expertise.

Client-First

Fee-based planning focuses on client needs instead of pushing specific insurance products.

Credentialed

CFP® and ChFC credentials support advanced, coordinated insurance and financial planning decisions.

Integrated

InteProcess™ connects insurance, tax, retirement, legal, and investment planning into one strategy.

Transparent

Independent RIA structure provides transparent compensation and sophisticated guidance with personal attention.

Meet Barking Sands Capital

Experienced advisors focused on transparent, coordinated financial guidance.

Portrait of JB L'Esperance, Principal and ChFC at Barking Sands Capital

JB L'Esperance

Principal, ChFC

JB L'Esperance is a co-founder and Principal of Barking Sands Capital (The L'Esperance Group, LLC), holding the prestigious Chartered Financial Consultant (ChFC) designation. With a career that began right out of college in Michigan's Upper Peninsula, JB has built deep expertise in investment management, retirement analysis, estate planning, and small business planning. Licensed in life and health insurance in both Michigan and Minnesota, he has maintained lasting relationships with many of his earliest clients — a testament to his commitment to delivering excellent service and real value. The oldest of six siblings, JB developed strong teamwork and family values early, qualities that define his client-first advisory approach. He and his wife Kelly reside in Independence, Minnesota, where they continue growing their Midwest financial planning practice.

Portrait of Kelly L'Esperance, Principal at Barking Sands Capital

Kelly L'Esperance

Principal

Kelly C. L'Esperance is a co-founder and Principal of Barking Sands Capital (The L'Esperance Group, LLC), bringing a strong background in investment services, fixed income investing, retirement and education planning, and investment portfolio management. With five years of experience at one of the nation's largest commercial banks, Kelly joined her husband and business partner JB to build an independent, fee-based advisory firm grounded in putting clients' needs above all else. Growing up in Michigan's Upper Peninsula, where her family ran small resort businesses, Kelly developed an entrepreneurial spirit and deep appreciation for personalized service. Kelly resides in Independence, Minnesota, with JB and their two children.

Portrait of Curtis Hewitt, Advisor at Barking Sands Capital

Curtis Hewitt

Advisor

Curtis Hewitt is an Advisor with Barking Sands Capital, specializing in Medicare Planning and Long Term Care. Based in Marquette in Michigan's Upper Peninsula, Curtis brings a dynamic entrepreneurial career to his advisory role, having successfully started, managed, and sold multiple businesses throughout his professional life. He is also co-founder of MSIS Agency. Curtis holds a degree in Architectural Design from Lansing Community College and a Business Management degree from Colorado Technical University, where he graduated Magna Cum Laude. He holds Life and Health insurance licenses along with Series 6 and Series 63 registrations. A dedicated community servant, Curtis has served as president of a local Women's Shelter, school board member, and co-founder of a youth mountain biking program. He resides in Marquette with his wife and four children.

Portrait of Tara Handy, Client Relationship Manager at Barking Sands Capital

Tara Handy

Client Relationship Manager

Tara Handy is the Client Relationship Manager at Barking Sands Capital, bringing more than two decades of experience in the financial services industry. She specializes in client service, account management, and operational support, ensuring that both advisors and clients receive responsive, accurate, and professional assistance. Tara holds Series 7 and Series 63 securities registrations, Life and Health Insurance licenses, and is a commissioned Notary Public. She earned her Bachelor of Science in Business Administration from Gardner-Webb University. Known for building strong, lasting relationships, Tara is dedicated to making every client interaction seamless and reliable. She resides in western North Carolina with her husband and three children, and values hard work, strong relationships, and serving others in every aspect of her life.

Portrait of Andrea Cervena, CFP® at Barking Sands Capital

Andrea Cervena

CFP®

Andrea Cervena is a Certified Financial Planner (CFP®) with Barking Sands Capital, bringing over 20 years of financial industry experience spanning three continents and multiple sectors including banking, real estate, hospitality, and sports. She holds a BA in International Business and Business Administration from Minot State University and an MA in International Relations from the International University of Japan. Since 2020, Andrea has focused exclusively on personal finance, earning her CFP® designation and assisting clients with Tax Planning, Estate Planning, Retirement Planning, Education Funding, and Budgeting. Her service-oriented approach and global perspective allow her to craft creative, tailored financial solutions. Outside of work, Andrea is an active volleyball official, cycling community ambassador, and Masters Ski Racing board member.

Frequently Asked Questions

What do insurance advisors do?

Insurance advisors help clients understand risk, compare coverage options, and coordinate insurance decisions with broader financial goals. At Barking Sands Capital, that may include life insurance, health and accident considerations, Medicare planning, long-term care planning, retirement income coordination, and protection strategies. The goal is to avoid product-first recommendations and instead align coverage with your family, assets, tax picture, and long-term objectives.

What is insurance planning?

What should be included in an insurance planning review?

When should I update my insurance plan?

How does long-term care planning protect retirement assets?

Why is Medicare planning part of insurance planning?

How is Barking Sands Capital different from product-focused insurance agents?

What information should I bring to an insurance planning consultation?

Still Have Insurance Planning Questions?

Get clear answers from a licensed planning professional.

Certified Guidance

Awards and Recognition

Certified Financial Planner certification logo

Certified Financial Planner

Recognized standard for comprehensive financial planning.

Chartered Financial Consultant certification logo

Chartered Financial Consultant

Advanced designation for integrated financial guidance.

Life and Health Insurance license badge

Life & Health Licensed

Licensed to advise on protection strategies.

Start Planning With Confidence

Share your goals, concerns, and current coverage details. Barking Sands Capital will help you explore practical next steps for coordinated insurance and financial planning.

Contact Us Today

For immediate assistance, feel free to give us a direct call at 952-500-8854. You can also send us a quick email at jb@barkingsandscapital.com.