Financial Planning & Asset Protection Services

Protect what you’ve built and plan confidently for what comes next with Barking Sands Capital. Our fee-based financial planning and asset protection services integrate investment management, retirement strategies, insurance planning, tax coordination, and long-term care considerations into one transparent approach designed around your values, goals, and risk tolerance.

Financial advisor discussing asset protection with clients

Our Financial Planning & Asset Protection Services Services

Coordinated planning services built to protect assets, manage risk, and support long-term financial goals.

Financial Planning

Integrated planning that brings together legal, insurance, tax, retirement, and financial considerations into one coordinated strategy built around your goals and values.

Asset Management

Active investment management, portfolio analysis, separately managed accounts, and diversification strategies designed to pursue growth while respecting your risk tolerance.

Retirement Planning

Retirement analysis, 401(k) rollovers, distribution strategies, Roth IRA conversions, and business-owner cash-balance planning to help prepare for long-term income needs.

Insurance Planning

Protection-focused insurance planning that helps address family income needs, estate liquidity, healthcare risk, and asset preservation within your overall plan.

Tax Optimization

Strategic tax planning, AMT considerations, business-owner strategies, and retirement coordination to help improve financial decisions on an after-tax basis.

Care Planning

Long-term care planning and IRMAA strategies that help clients protect retirement assets, evaluate future care needs, and manage Medicare-related costs.

Financial advisor reviewing planning documents with clients

Our Integrated Planning Process

Understand Your Goals and Values

We begin by learning your values, goals, family priorities, business interests, retirement expectations, and current financial picture. This conversation helps define what protection, growth, and flexibility should look like for your specific situation.

Analyze the Full Financial Picture

Coordinate Integrated Planning Strategies

Implement With Clear Guidance

Review and Adjust Over Time

The Barking Sands Difference

Why Choose Barking Sands Capital?

A transparent advisory relationship designed to connect your values with your financial goals.

Independent

Fee-based guidance built around client needs, not product-driven sales incentives.

Coordinated

Integrates legal, insurance, tax, retirement, and investment planning into one aligned strategy.

Credentialed

CFP® and ChFC expertise supports informed decisions across complex planning needs.

Personalized

Personal advisor attention paired with sophisticated active investment management capabilities.

Meet Barking Sands Capital

Experienced advisors focused on values-based financial guidance.

Portrait of JB L'Esperance, Principal and ChFC at Barking Sands Capital

JB L'Esperance

Principal, ChFC

JB L'Esperance is a co-founder and Principal of Barking Sands Capital (The L'Esperance Group, LLC), holding the prestigious Chartered Financial Consultant (ChFC) designation. With a career that began right out of college in Michigan's Upper Peninsula, JB has built deep expertise in investment management, retirement analysis, estate planning, and small business planning. Licensed in life and health insurance in both Michigan and Minnesota, he has maintained lasting relationships with many of his earliest clients — a testament to his commitment to delivering excellent service and real value. The oldest of six siblings, JB developed strong teamwork and family values early, qualities that define his client-first advisory approach. He and his wife Kelly reside in Independence, Minnesota, where they continue growing their Midwest financial planning practice.

Portrait of Kelly L'Esperance, Principal at Barking Sands Capital

Kelly L'Esperance

Principal

Kelly C. L'Esperance is a co-founder and Principal of Barking Sands Capital (The L'Esperance Group, LLC), bringing a strong background in investment services, fixed income investing, retirement and education planning, and investment portfolio management. With five years of experience at one of the nation's largest commercial banks, Kelly joined her husband and business partner JB to build an independent, fee-based advisory firm grounded in putting clients' needs above all else. Growing up in Michigan's Upper Peninsula, where her family ran small resort businesses, Kelly developed an entrepreneurial spirit and deep appreciation for personalized service. Kelly resides in Independence, Minnesota, with JB and their two children.

Portrait of Curtis Hewitt, Advisor at Barking Sands Capital

Curtis Hewitt

Advisor

Curtis Hewitt is an Advisor with Barking Sands Capital, specializing in Medicare Planning and Long Term Care. Based in Marquette in Michigan's Upper Peninsula, Curtis brings a dynamic entrepreneurial career to his advisory role, having successfully started, managed, and sold multiple businesses throughout his professional life. He is also co-founder of MSIS Agency. Curtis holds a degree in Architectural Design from Lansing Community College and a Business Management degree from Colorado Technical University, where he graduated Magna Cum Laude. He holds Life and Health insurance licenses along with Series 6 and Series 63 registrations. A dedicated community servant, Curtis has served as president of a local Women's Shelter, school board member, and co-founder of a youth mountain biking program. He resides in Marquette with his wife and four children.

Portrait of Tara Handy, Client Relationship Manager at Barking Sands Capital

Tara Handy

Client Relationship Manager

Tara Handy is the Client Relationship Manager at Barking Sands Capital, bringing more than two decades of experience in the financial services industry. She specializes in client service, account management, and operational support, ensuring that both advisors and clients receive responsive, accurate, and professional assistance. Tara holds Series 7 and Series 63 securities registrations, Life and Health Insurance licenses, and is a commissioned Notary Public. She earned her Bachelor of Science in Business Administration from Gardner-Webb University. Known for building strong, lasting relationships, Tara is dedicated to making every client interaction seamless and reliable. She resides in western North Carolina with her husband and three children, and values hard work, strong relationships, and serving others in every aspect of her life.

Portrait of Andrea Cervena, CFP® at Barking Sands Capital

Andrea Cervena

CFP®

Andrea Cervena is a Certified Financial Planner (CFP®) with Barking Sands Capital, bringing over 20 years of financial industry experience spanning three continents and multiple sectors including banking, real estate, hospitality, and sports. She holds a BA in International Business and Business Administration from Minot State University and an MA in International Relations from the International University of Japan. Since 2020, Andrea has focused exclusively on personal finance, earning her CFP® designation and assisting clients with Tax Planning, Estate Planning, Retirement Planning, Education Funding, and Budgeting. Her service-oriented approach and global perspective allow her to craft creative, tailored financial solutions. Outside of work, Andrea is an active volleyball official, cycling community ambassador, and Masters Ski Racing board member.

Frequently Asked Questions

What are the benefits of having life insurance for financial planning?

Life insurance can support financial planning by protecting family income, covering debts, funding estate needs, and creating liquidity when beneficiaries need it most. For business owners, it may also support succession planning or key-person protection. Barking Sands Capital evaluates insurance within the broader plan, coordinating it with retirement, tax, estate, and investment strategies.

What is asset protection in financial planning?

How does Barking Sands Capital approach financial planning?

Can financial planning help with retirement income?

Why is tax planning important for wealth management?

When should I consider a 401(k) rollover?

How does long-term care planning protect assets?

Who do these services work best for?

Still Have Financial Planning Questions?

Connect with our team for clear, personalized planning guidance.

Certified & Trusted

Awards and Recognition

Chartered Financial Consultant certification logo

ChFC Credential

Advanced financial planning credential.

Certified Financial Planner certification logo

CFP® Professional

Recognized personal financial planning standard.

Life and Health Insurance licenses certification badge

Licensed Advisors

Licensed for securities and insurance guidance.

Start Planning With Confidence

Share your goals, concerns, and questions. Our team will help you understand the next step toward a coordinated financial strategy.

Contact Us Today

For immediate assistance, feel free to give us a direct call at 952-500-8854. You can also send us a quick email at jb@barkingsandscapital.com.