Insurance Planning
We help evaluate coverage needs, policy structure, beneficiaries, and risk management priorities as part of a broader financial planning strategy.
Protect the people and goals that matter most with coordinated life insurance planning from Barking Sands Capital. Our independent, fee-based approach helps align coverage with your broader financial picture, including retirement, estate, tax, and long-term care considerations. With licensed advisors serving clients across Michigan, Minnesota, and the Midwest, we help you make clear, confident protection decisions.

Coordinated protection strategies that connect life insurance decisions with your complete financial and family goals.
We help evaluate coverage needs, policy structure, beneficiaries, and risk management priorities as part of a broader financial planning strategy.
We coordinate life insurance decisions with estate, tax, legal, retirement, and investment planning so each piece supports your long-term goals.
We help clients consider long-term care exposure, Medicare-related planning, and asset protection strategies that may affect family security.

We begin by understanding your family, income, assets, liabilities, business interests, and long-term goals. This conversation helps identify what protection is truly needed before considering policy types, coverage amounts, or planning strategies.
Barking Sands Capital is a solution-based firm that pairs clarity and coordination with transparency to guide important life insurance and protection decisions.
Fee-based planning emphasizes client needs over product-driven recommendations or commission-based account management.
Insurance guidance connects with tax, estate, retirement, investment, and legal planning considerations.
CFP®, ChFC, securities registrations, and insurance licenses support informed protection planning.
Longstanding Midwest relationships reflect responsive service across Michigan, Minnesota, and beyond.
Experienced advisors focused on integrated, client-first planning.

Principal, ChFC
JB L'Esperance is a co-founder and Principal of Barking Sands Capital (The L'Esperance Group, LLC), holding the prestigious Chartered Financial Consultant (ChFC) designation. With a career that began right out of college in Michigan's Upper Peninsula, JB has built deep expertise in investment management, retirement analysis, estate planning, and small business planning. Licensed in life and health insurance in both Michigan and Minnesota, he has maintained lasting relationships with many of his earliest clients — a testament to his commitment to delivering excellent service and real value. The oldest of six siblings, JB developed strong teamwork and family values early, qualities that define his client-first advisory approach. He and his wife Kelly reside in Independence, Minnesota, where they continue growing their Midwest financial planning practice.

Principal
Kelly C. L'Esperance is a co-founder and Principal of Barking Sands Capital (The L'Esperance Group, LLC), bringing a strong background in investment services, fixed income investing, retirement and education planning, and investment portfolio management. With five years of experience at one of the nation's largest commercial banks, Kelly joined her husband and business partner JB to build an independent, fee-based advisory firm grounded in putting clients' needs above all else. Growing up in Michigan's Upper Peninsula, where her family ran small resort businesses, Kelly developed an entrepreneurial spirit and deep appreciation for personalized service. Kelly resides in Independence, Minnesota, with JB and their two children.

Advisor
Curtis Hewitt is an Advisor with Barking Sands Capital, specializing in Medicare Planning and Long Term Care. Based in Marquette in Michigan's Upper Peninsula, Curtis brings a dynamic entrepreneurial career to his advisory role, having successfully started, managed, and sold multiple businesses throughout his professional life. He is also co-founder of MSIS Agency. Curtis holds a degree in Architectural Design from Lansing Community College and a Business Management degree from Colorado Technical University, where he graduated Magna Cum Laude. He holds Life and Health insurance licenses along with Series 6 and Series 63 registrations. A dedicated community servant, Curtis has served as president of a local Women's Shelter, school board member, and co-founder of a youth mountain biking program. He resides in Marquette with his wife and four children.

Client Relationship Manager
Tara Handy is the Client Relationship Manager at Barking Sands Capital, bringing more than two decades of experience in the financial services industry. She specializes in client service, account management, and operational support, ensuring that both advisors and clients receive responsive, accurate, and professional assistance. Tara holds Series 7 and Series 63 securities registrations, Life and Health Insurance licenses, and is a commissioned Notary Public. She earned her Bachelor of Science in Business Administration from Gardner-Webb University. Known for building strong, lasting relationships, Tara is dedicated to making every client interaction seamless and reliable. She resides in western North Carolina with her husband and three children, and values hard work, strong relationships, and serving others in every aspect of her life.

CFP®
Andrea Cervena is a Certified Financial Planner (CFP®) with Barking Sands Capital, bringing over 20 years of financial industry experience spanning three continents and multiple sectors including banking, real estate, hospitality, and sports. She holds a BA in International Business and Business Administration from Minot State University and an MA in International Relations from the International University of Japan. Since 2020, Andrea has focused exclusively on personal finance, earning her CFP® designation and assisting clients with Tax Planning, Estate Planning, Retirement Planning, Education Funding, and Budgeting. Her service-oriented approach and global perspective allow her to craft creative, tailored financial solutions. Outside of work, Andrea is an active volleyball official, cycling community ambassador, and Masters Ski Racing board member.
Life insurance planning evaluates how much protection your family, business, or estate may need and how coverage fits into your full financial picture. It considers income replacement, debt, retirement goals, estate liquidity, tax coordination, and long-term care concerns. Barking Sands Capital integrates insurance planning with retirement, investment, legal, and tax considerations so coverage supports your broader goals.
Talk with our team about coverage, beneficiaries, and planning priorities.
Recognized comprehensive financial planning credential.
Advanced financial consulting and planning designation.
Licensed for insurance planning guidance.
Share your goals, current coverage, and planning concerns. Our team will help you understand the next practical steps for building a coordinated protection strategy.
For immediate assistance, feel free to give us a direct call at 952-500-8854. You can also send us a quick email at jb@barkingsandscapital.com.
For immediate assistance, feel free to give us a direct call at 952-500-8854. You can also send us a quick email at jb@barkingsandscapital.com.