Family Financial Planning — Certified Financial Planners

Build a coordinated financial plan for your family’s future with Barking Sands Capital. Our Certified Financial Planners help align investments, retirement, education funding, tax strategies, insurance, and estate considerations into one clear direction. With a fee-based, client-first approach, your goals, values, and risk tolerance guide every recommendation.

Certified financial planner advising a family

Our Family Financial Planning Services

Integrated planning services designed to help families align today’s decisions with tomorrow’s goals.

Comprehensive Planning

Integrate legal, insurance, tax, retirement, and investment planning into one coordinated strategy, supported by Barking Sands Capital’s proprietary InteProcess™ and team-based professional coordination.

Retirement Planning

Clarify retirement goals, analyze income needs, evaluate 401(k) rollovers, coordinate asset distribution strategies, and prepare for long-term financial independence with risk management in mind.

Education Funding

Create personalized, tax-aware education funding strategies that help families prepare for college and beyond while balancing other priorities like retirement savings and household cash flow.

Tax Optimization

Coordinate tax planning with retirement, business ownership, investment, and estate considerations to help reduce avoidable tax exposure and improve long-term financial efficiency.

Protection Planning

Review protection needs through insurance planning designed to help safeguard income, family stability, and financial goals through different stages of life.

Investment Management

Access active investment management, portfolio analysis, diversification strategies, and separately managed accounts tailored to your objectives, risk tolerance, and long-term family goals.

Values-Based Guidance

Coordinated Planning for Every Life Stage

Your family’s financial life is interconnected, and your advice should be too. Barking Sands Capital helps organize investment, retirement, tax, insurance, legal, and education funding decisions into one practical strategy. With CFP® guidance, transparent compensation, and a team-based process, you gain a plan designed around your destination, not a product sales agenda.

Family reviewing financial plan with advisor
The Barking Sands Capital Difference

Why Choose Barking Sands Capital?

Barking Sands Capital combines comprehensive planning capabilities with independent, relationship-driven advice.

Independent

Fee-based planning supports transparent advice centered on your goals, not product commissions.

Integrated

InteProcess™ connects legal, insurance, tax, retirement, and financial planning into one coordinated strategy.

Credentialed

CFP®, ChFC, securities, and insurance credentials support informed recommendations across complex family needs.

Personal

Long-standing Midwest roots bring relationship-based guidance across Michigan, Minnesota, and expanding regional communities.

Meet The Planning Team

Meet the advisors behind your coordinated financial plan.

Portrait of JB L'Esperance, Principal and ChFC at Barking Sands Capital

JB L'Esperance

Principal, ChFC

JB L'Esperance is a co-founder and Principal of Barking Sands Capital (The L'Esperance Group, LLC), holding the prestigious Chartered Financial Consultant (ChFC) designation. With a career that began right out of college in Michigan's Upper Peninsula, JB has built deep expertise in investment management, retirement analysis, estate planning, and small business planning. Licensed in life and health insurance in both Michigan and Minnesota, he has maintained lasting relationships with many of his earliest clients — a testament to his commitment to delivering excellent service and real value. The oldest of six siblings, JB developed strong teamwork and family values early, qualities that define his client-first advisory approach. He and his wife Kelly reside in Independence, Minnesota, where they continue growing their Midwest financial planning practice.

Portrait of Kelly L'Esperance, Principal at Barking Sands Capital

Kelly L'Esperance

Principal

Kelly C. L'Esperance is a co-founder and Principal of Barking Sands Capital (The L'Esperance Group, LLC), bringing a strong background in investment services, fixed income investing, retirement and education planning, and investment portfolio management. With five years of experience at one of the nation's largest commercial banks, Kelly joined her husband and business partner JB to build an independent, fee-based advisory firm grounded in putting clients' needs above all else. Growing up in Michigan's Upper Peninsula, where her family ran small resort businesses, Kelly developed an entrepreneurial spirit and deep appreciation for personalized service. Kelly resides in Independence, Minnesota, with JB and their two children.

Portrait of Curtis Hewitt, Advisor at Barking Sands Capital

Curtis Hewitt

Advisor

Curtis Hewitt is an Advisor with Barking Sands Capital, specializing in Medicare Planning and Long Term Care. Based in Marquette in Michigan's Upper Peninsula, Curtis brings a dynamic entrepreneurial career to his advisory role, having successfully started, managed, and sold multiple businesses throughout his professional life. He is also co-founder of MSIS Agency. Curtis holds a degree in Architectural Design from Lansing Community College and a Business Management degree from Colorado Technical University, where he graduated Magna Cum Laude. He holds Life and Health insurance licenses along with Series 6 and Series 63 registrations. A dedicated community servant, Curtis has served as president of a local Women's Shelter, school board member, and co-founder of a youth mountain biking program. He resides in Marquette with his wife and four children.

Portrait of Tara Handy, Client Relationship Manager at Barking Sands Capital

Tara Handy

Client Relationship Manager

Tara Handy is the Client Relationship Manager at Barking Sands Capital, bringing more than two decades of experience in the financial services industry. She specializes in client service, account management, and operational support, ensuring that both advisors and clients receive responsive, accurate, and professional assistance. Tara holds Series 7 and Series 63 securities registrations, Life and Health Insurance licenses, and is a commissioned Notary Public. She earned her Bachelor of Science in Business Administration from Gardner-Webb University. Known for building strong, lasting relationships, Tara is dedicated to making every client interaction seamless and reliable. She resides in western North Carolina with her husband and three children, and values hard work, strong relationships, and serving others in every aspect of her life.

Portrait of Andrea Cervena, CFP® at Barking Sands Capital

Andrea Cervena

CFP®

Andrea Cervena is a Certified Financial Planner (CFP®) with Barking Sands Capital, bringing over 20 years of financial industry experience spanning three continents and multiple sectors including banking, real estate, hospitality, and sports. She holds a BA in International Business and Business Administration from Minot State University and an MA in International Relations from the International University of Japan. Since 2020, Andrea has focused exclusively on personal finance, earning her CFP® designation and assisting clients with Tax Planning, Estate Planning, Retirement Planning, Education Funding, and Budgeting. Her service-oriented approach and global perspective allow her to craft creative, tailored financial solutions. Outside of work, Andrea is an active volleyball official, cycling community ambassador, and Masters Ski Racing board member.

Frequently Asked Questions

Is a CFP better than a financial advisor?

A CFP® is a financial advisor who has met specific education, examination, experience, and ethics requirements for comprehensive financial planning. Not every financial advisor is a CFP®. For families, that credential can be valuable because planning often involves retirement, investments, taxes, insurance, education funding, and estate considerations working together rather than isolated recommendations.

How much should I pay for a CFP?

What does family financial planning include?

When should a family start financial planning?

How does Barking Sands Capital build a family plan?

Can a financial planner help with college savings?

Will my family financial plan include investment management?

What should I prepare before meeting a CFP?

Still Have Financial Planning Questions?

Connect with our team for clear, personalized guidance.

Certified & Trusted

Awards and Recognition

Certified Financial Planner CFP certification badge

Certified Financial Planner

Recognized standard for comprehensive financial planning.

Chartered Financial Consultant ChFC certification badge

Chartered Financial Consultant

Advanced credential for integrated financial guidance.

Life Health and Securities licenses badge

Licensed Advisory Team

Licensed for insurance and securities guidance.

Start Planning With Confidence

Tell us about your family’s goals, concerns, and timeline. Our team will help you understand the next steps for building a coordinated financial plan.

Contact Us Today

For immediate assistance, feel free to give us a direct call at 952-500-8854. You can also send us a quick email at jb@barkingsandscapital.com.