Financial Planning
Integrated planning that connects legal, insurance, tax, retirement, and investment decisions into one coordinated strategy through Barking Sands Capital’s proprietary InteProcess™.
Plan with confidence alongside fiduciary financial advisors who connect your investments, retirement income, taxes, insurance, Medicare, and long-term goals. For Grand Rapids families, professionals, and business owners navigating Michigan’s changing tax and retirement landscape, Barking Sands Capital provides fee-based guidance designed around your values, risk tolerance, and destination.

Integrated fiduciary guidance for retirement, investments, taxes, Medicare, and business planning.
Integrated planning that connects legal, insurance, tax, retirement, and investment decisions into one coordinated strategy through Barking Sands Capital’s proprietary InteProcess™.
Retirement analysis covering income distribution, 401(k) rollovers, Roth conversion strategies, cash-balance plans, and asset allocation designed to support long-term confidence.
Active portfolio strategies using research-backed investment management, diversification, separately managed accounts, and risk-aware positioning aligned with your financial goals.
Strategic coordination of retirement, business, and investment decisions to help manage tax exposure, AMT concerns, Roth conversions, and long-term wealth efficiency.
Guidance on Medicare coverage choices, enrollment timelines, long-term care needs, and IRMAA strategies to help protect retirement assets and healthcare confidence.
Planning support for business owners, including cash-balance plans, tax strategies, retirement plan coordination, and financial decisions tied to business growth.

We begin with a conversation about your values, goals, family priorities, current assets, liabilities, risk tolerance, and planning concerns. For Grand Rapids clients, this may include Michigan retirement taxes, business ownership, healthcare costs, and legacy goals.
Barking Sands Capital is a solution-based firm that pairs fiduciary Grand Rapids guidance with transparency, coordination, and long-term client relationships.
Independent RIA structure supports transparent, fee-based advice instead of commission-driven managed account recommendations.
InteProcess™ connects tax, legal, insurance, retirement, and investment decisions for Grand Rapids households.
CFP® and ChFC professionals bring advanced planning knowledge to complex financial decisions.
Michigan roots and Midwest expansion help clients navigate local priorities with personal attention.
Credentialed advisors with deep Midwest financial planning experience.

Principal, ChFC
JB L'Esperance is a co-founder and Principal of Barking Sands Capital (The L'Esperance Group, LLC), holding the prestigious Chartered Financial Consultant (ChFC) designation. With a career that began right out of college in Michigan's Upper Peninsula, JB has built deep expertise in investment management, retirement analysis, estate planning, and small business planning. Licensed in life and health insurance in both Michigan and Minnesota, he has maintained lasting relationships with many of his earliest clients — a testament to his commitment to delivering excellent service and real value. The oldest of six siblings, JB developed strong teamwork and family values early, qualities that define his client-first advisory approach. He and his wife Kelly reside in Independence, Minnesota, where they continue growing their Midwest financial planning practice.

Principal
Kelly C. L'Esperance is a co-founder and Principal of Barking Sands Capital (The L'Esperance Group, LLC), bringing a strong background in investment services, fixed income investing, retirement and education planning, and investment portfolio management. With five years of experience at one of the nation's largest commercial banks, Kelly joined her husband and business partner JB to build an independent, fee-based advisory firm grounded in putting clients' needs above all else. Growing up in Michigan's Upper Peninsula, where her family ran small resort businesses, Kelly developed an entrepreneurial spirit and deep appreciation for personalized service. Kelly resides in Independence, Minnesota, with JB and their two children.

Advisor
Curtis Hewitt is an Advisor with Barking Sands Capital, specializing in Medicare Planning and Long Term Care. Based in Marquette in Michigan's Upper Peninsula, Curtis brings a dynamic entrepreneurial career to his advisory role, having successfully started, managed, and sold multiple businesses throughout his professional life. He is also co-founder of MSIS Agency. Curtis holds a degree in Architectural Design from Lansing Community College and a Business Management degree from Colorado Technical University, where he graduated Magna Cum Laude. He holds Life and Health insurance licenses along with Series 6 and Series 63 registrations. A dedicated community servant, Curtis has served as president of a local Women's Shelter, school board member, and co-founder of a youth mountain biking program. He resides in Marquette with his wife and four children.

Client Relationship Manager
Tara Handy is the Client Relationship Manager at Barking Sands Capital, bringing more than two decades of experience in the financial services industry. She specializes in client service, account management, and operational support, ensuring that both advisors and clients receive responsive, accurate, and professional assistance. Tara holds Series 7 and Series 63 securities registrations, Life and Health Insurance licenses, and is a commissioned Notary Public. She earned her Bachelor of Science in Business Administration from Gardner-Webb University. Known for building strong, lasting relationships, Tara is dedicated to making every client interaction seamless and reliable. She resides in western North Carolina with her husband and three children, and values hard work, strong relationships, and serving others in every aspect of her life.

CFP®
Andrea Cervena is a Certified Financial Planner (CFP®) with Barking Sands Capital, bringing over 20 years of financial industry experience spanning three continents and multiple sectors including banking, real estate, hospitality, and sports. She holds a BA in International Business and Business Administration from Minot State University and an MA in International Relations from the International University of Japan. Since 2020, Andrea has focused exclusively on personal finance, earning her CFP® designation and assisting clients with Tax Planning, Estate Planning, Retirement Planning, Education Funding, and Budgeting. Her service-oriented approach and global perspective allow her to craft creative, tailored financial solutions. Outside of work, Andrea is an active volleyball official, cycling community ambassador, and Masters Ski Racing board member.
A fiduciary financial advisor is expected to put your interests ahead of their own when giving financial advice. Barking Sands Capital operates as an independent, fee-based Registered Investment Advisor, emphasizing transparent compensation and advice that is not built around pushing products. That structure supports planning focused on your goals, risk tolerance, tax situation, and long-term financial well-being.
Get clear answers from a credentialed financial planning team.
Recognized standard for comprehensive financial planning expertise.
Advanced credential in financial consulting and planning.
Licensed guidance for insurance and investment strategies.
Tell us about your goals, questions, and planning priorities. A member of our team will help you determine the next best step.
For immediate assistance, feel free to give us a direct call at 952-500-8854. You can also send us a quick email at jb@barkingsandscapital.com.
For immediate assistance, feel free to give us a direct call at 952-500-8854. You can also send us a quick email at jb@barkingsandscapital.com.