History

The L’Esperance Group, LLC was started in 2004 by J.B. & Kelly L’Esperance in Troy, Michigan.  J.B. & Kelly had both worked for some larger financial organizations, but they didn’t buy into the culture of pushing financial products.  They preferred a seamless fee-based process to get to the end result. They also felt in many cases that the products their companies offered didn’t match their clients’ needs. So at 28 years old, J.B. struck out on his own and started to expand his business. His wife Kelly joined him a few years later.  With Kelly’s banking and bond background and J.B.’s excellent training in comprehensive financial planning and investment management, they felt it was time to hang their own shingle.  It wasn’t easy, but they both had the entrepreneurial spirit in their genes, and they rolled up their sleeves and went to work.  They found out that being independent was the right choice, but it wasn’t easy to attract new clientele.  Soon enough, though, after expanding their network and getting some happy clients to send them referrals, the business took off. The rest, as they say, is history…

Registered Investment Advisor

A Registered Investment Advisor (RIA) manages the assets of individuals, employer retirement plans and institutional investors.  He or she must be registered with the state in which he or she operates or the Securities and Exchange Commission (SEC).  These advisors are fee-based and must be completely transparent about their compensation. This is based on their code of ethics that they abide by.  They may charge a fee based on a percentage of assets they manage, flat fee or hourly rate.  An independent RIA cannot be paid any commissions on the accounts they manage.  This is far different than your typical broker or wire house.  Another important item to remember is that your assets are held with a custodian (ex. Pershing, Schwab, T.D. Ameritrade, etc.). Your investment advisor has discretionary authority to make trades as he or she sees fit.   This includes all mutual funds, bonds, equities, and ETF’s.

“Your Values Can Lead You To Your Goals”

At Barking Sands Capital, we can give you direction on how to reach your destination.  Your goals are our goals too. Active investment management is important at every stage of your life, not just retirement. Barking Sands leverages a portfolio of core equity stocks, handpicked for high potential return and backed by a successful track record. Together, we can achieve your investment goals while also incorporating risk management throughout your financial picture. We believe in integrating your legal, insurance, tax, retirement and financial planning into one seamless event.

So what’s new?

A focus on active investment management, backed by a three-year proven track record in one of the most volatile markets in decades. By leveraging a portfolio of core equity stocks, hand-picked for high potential return, we can help you achieve your dreams while minding your tolerance for risk.

And what’s the same?

We will continue to serve clients with personalized service, and for those who wish to do so, a variety of income-based financial products with built-in guarantees.